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CMS Agency
Abu Dhabi 360 - Wheel of Life
We were asked by CSM to do some more animated content for the wellness app Abu Dhabi 360.
Building on our work for the app’s logo animation, the new video explains the thinking behind Abu Dhabi 360’s “wheel of life” – the method of achieving whole-person wellbeing using the app.
We had fun creating a series of characters to help bring the story to life that was then beautifully rendered using 3D animation and incorporated into photo-real environments.
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Characters
We wanted the characters to embody the brand's playful and innovative spirit.
The journey began with sketching various concepts, exploring different traits and styles.
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Phase 01
Phase 02
Phase 03
Phase 04
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Process
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Styleframes
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CREDITS
Production: We Are Alive
Client: CSM Agency
Creative Director: Aleksandar Sandorov
Executive Producer: Joseph Pritchard
Art Direction: Lorena Castro
Storyboard & Character Design: Lorena Castro
3D Modeling: John Melo, Adrian San Vicente
Texturing: Sajeev Rajendran Pushpalatha, John Melo
3D Rigging: John Melo
3D Animation: Sajeev Rajendran Pushpalatha
3D Character Animation: John Melo, Alan Towndrow, August Kyrø, Ujj Bea
Compositing: Aleksandar Sandorov, John Melo
Music Composition: Matt Faddy & Joe Najim, BKP
Voiceover: Joseph Pritchard
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Vimeo // Linkedin // www.wearealive.com