Dorco
Pete
Our favourite razor company, Dorco, wanted to create a couple of videos centered around limericks. This one tells the story from a man’s perspective, featuring our hero Pete as he struggles to manage his fast-growing facial hair.
Until he discovers the Dorco range, of course.
Set design
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To meet tight deadlines, we opted to shoot the video on a green screen, granting us full control over the stylized backgrounds (though the hair is all real). Portions of the backgrounds comprised real objects shot in a studio, with the remainder created using 3D software in Dorco’s brand colors.
These elements were then composited with the keyed footage, resulting in an intriguing surreal combination that effectively supported the dynamic narrative.
CREDITS
Production: We Are Alive
Direction: Aleksandar Sandorov
Executive Producer: Joseph Pritchard
Producer: Annie Munir
Creative Direction: Aleksandar Sandorov
Art Direction: Lorena Castro Pinto
DOP: Dheen Kamar
Video Editing: Aleksandar Sandorov
3D Graphics: John Melo, Marko Mrvic
Motion Design: Aditya Puranik
Music Composition: Sava Botic
