SEPHORA - Sephoria

The project's purpose was to bring the biggest beauty event of the year in Dubai to life with a bold 30-second animation! We infused the city’s iconic skyline with Sephora’s vibrant world, packed with eye-popping colors and cool icons, to create a fun and unforgettable visual experience that truly stands out.



SEPHORA
'Sephoria'

The project's purpose was to bring the biggest beauty event of the year in Dubai to life with a bold 30-second animation! We infused the city’s iconic skyline with Sephora’s vibrant world, packed with eye-popping colors and cool icons, to create a fun and unforgettable visual experience that truly stands out.



We amped up the color and fun by layering soft textures, metallics, and plastics into the 3D elements—think bubbles, twinkling stars, and more! Our goal was to seamlessly blend the brand's elements into the cityscape, so by the end, we had a vibrant, Sephorized version of the city.

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Credits: 

Production: We Are Alive
Creative Director: Aleksandar Sandorov
Art Director: Lorena Castro
3D: John Melo, Sajeev Rajendran
Animation: Aditya Puranik, John Melo, Sajeev Rajendran
Executive Producer: Joseph Pritchard
Editing: Aleksandar Sandorov


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